2. CREATE YOUR OWN CONTENT / by Rahum Brown

So you're new to the game? You're an actor, a director, a writer, a singer, and you want to break into show business, huh? You think your pot-o-gold is awaiting for you on the other side of the hill, do ya? 

uhhh,duh

Well, you're almost there. What you do is usually limited to why you do it. As artists, we all want one thing and that is this-- 

"Look at me, look at me, look at me, look at me" (-Quoting Dustin Hoffman's Acting Coach) 

We have grown up wanting our community to recognize our brilliance, and now we're ready to show the world our glorious developed and honed talent. 

The problem is, no one cares about you. I mean who the f--k are ya? No one is willing to give you 'that shot.' You're good at what you do, you know you are, but no one knows you exist. So what do you do?

You create your own content.

It took me awhile to grasp this concept. Most of my career was spent working on someone else's project in hopes that someone would look at my work and go "Who was that brilliant person who animated those graphics, or did that editing? My god! Let's give him millions of dollars, and a flying car!" 

Well, the f--king flying car never landed, and I was just stuck going from one project to another, and although I loved the experience, and I had fun producing and creating, I still wasn't scratching that artist itch of notoriety.  As soon as I started to work on my independent projects, that's when doors open. 

When you work on your own content it helps in a lot of ways, let me list some of the benefits of creating your own content

1. You're The Boss: No one can tell you to change that edit, move this shot, get this shot, sing this tone, or that tone, re-do this paragraph. The only oversight is what you have in mind. That helps you with your creativity. 

What She said

2. Sharpens your Craft: Working on your content helps you develop your craft. Once you know what goes into making a great short film, a catchy song, or a great piece of literature, you will soon discover your strengths and weaknesses. My advice is to always focus on your weakness and embellish your strengths. For example, if you're a great editor but a poor shooter, only shoot things you know will go into your edit. I do. 

3. You Showed The World You Can Do It By Your Damn Self: People are extremely impressed that you've had the discipline, self-reliance, and self-motivation to complete a project. The project may not be a perfect one, but always remember that perfection, like beauty, is in the eye of the beholder (MESSAGE!)   

You, baby, you

4. It's Easier: It's way easier to work on your own content. Not that it should be, but easy to me sometimes equals fun. If you're having fun, then you're in the right place. It's really all about having fun doing what you love. 

or not

5. You're Forced To Learn New Skills: Most of what I know comes out of the fact that I hated to wait for someone else to do it. Because if you're not paying a heap loads of cash, please believe, you will be the last thing on that "expert's" list. That frustration forced me to learn how to edit on Premiere, how to animate and composite in After Effects, Cinema 4D, Photoshop, how to light a scene, how to drive a car, how to direct actors, and produce. I told myself that everything I need for learning is right on the internet. I was like a sponge, I soaked up everything and wrung out what I didn't need. This should be easy for you because most artists are autodidacts.  Hit them tutorials and carry what you learn into your project. 

To say it plainly, stop waiting for that big break, if you're an actor, produce your own short film, if you're an animator, animate something. Just keep working, keep putting yourself out there because you never know whose watching. 

Here are some books that I read that will help sharpen those skills. Click on the picture so you can view them. 

WHAT CONTENT WILL YOU CREATE?